Eduratnam | Digital Marketing | Web Development Training

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Beginner Level

1. Choosing an eCommerce Platform

Understanding the options for eCommerce plugins in WordPress (e.g., WooCommerce, Easy Digital Downloads).
Evaluating features, ease of use, and compatibility with your needs.

2. Installation and Setup

Installing WordPress along with an eCommerce plugin (e.g., WooCommerce).
Setting up basic configuration settings such as currency, payment gateways, and shipping options.

3. Product Management

Adding and managing products.
Configuring product categories and tags.
Setting up product variations (if applicable).

4. Payment Gateway Integration

Integrating payment gateways such as PayPal, Stripe, or others.
Configuring payment settings and options.

Intermediate Level

1. Customization

Customizing the appearance of the eCommerce store using themes and templates.
Utilizing theme customization options and CSS to modify the design.
Understanding how to create child themes for customization.

2. Plugins and Extensions

Exploring and installing additional plugins and extensions to enhance eCommerce functionality.
Integrating plugins for advanced features like email marketing, subscription management, or advanced shipping options.

3. Order Management

Managing orders, including processing, fulfillment, and refunds.
Configuring order status notifications and emails.
Integrating order tracking for customers.

Advanced Level

1. Performance Optimization

Optimizing the performance of the eCommerce site for speed and scalability.
Implementing caching strategies and content delivery networks (CDNs).
Fine-tuning database queries and server configurations.

2. Security and Compliance

Implementing advanced security measures to protect customer data and transactions.
Ensuring compliance with data protection regulations (e.g., GDPR).
Regularly auditing and updating security measures.

3. Custom Development

Developing custom functionalities or integrations specific to the eCommerce store's requirements.
Using WordPress hooks and filters for extending functionality.
Creating custom plugins or extensions tailored to unique needs.

4. Marketing and Growth Strategies

Implementing SEO best practices for eCommerce.
Utilizing marketing tools and strategies to drive traffic and increase sales.
Analyzing data and metrics to optimize conversion rates and customer retention.

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