Social media platforms have become indispensable tools for businesses to connect with their target audience and promote their products or services. Social media advertising offers unparalleled opportunities for businesses of all sizes to reach potential customers, engage with them, and drive conversions effectively. With the right strategies and techniques, social media ads can significantly boost brand awareness, drive website traffic, generate leads, and increase sales. In this course, we will explore the fundamentals of social media advertising, including the major platforms, ad formats, targeting options, campaign optimization, and best practices to help businesses succeed in their advertising efforts.