Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows advertisers to display advertisements, product listings, service offerings, video content, and mobile app installs within the Google ad network to web users. Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on keywords and pay for each click on their ads.
With Google Ads, businesses can reach their target audience across various Google-owned platforms, including Google Search, YouTube, Gmail, Google Maps, and partner websites within the Google Display Network. By leveraging Google Ads' sophisticated targeting options, advertisers can tailor their campaigns to specific demographics, interests, locations, and devices, ensuring that their ads are seen by the right audience at the right time.
Google Ads offers a range of campaign types and ad formats, allowing advertisers to achieve different marketing objectives, such as driving website traffic, generating leads, increasing brand awareness, or driving sales conversions. It provides powerful tools for tracking ad performance, analyzing campaign metrics, and optimizing ad spend to maximize return on investment (ROI).